Privacy and Cookie Policy

Gardens4You.co.uk

This privacy policy sets out how Bulbs Direct b.v., the parent company of Gardens4You.co.uk uses and protects any information that you give when you use this website. Bulbs Direct b.v. is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Bulbs Direct b.v. may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What we collect

We may collect the following information:

• name
• contact information including email address
• demographic information such as postcode, preferences and interests
• other information relevant to customer surveys and/or offers

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

• Internal record keeping.
• We may use the information to improve our products and services.
• We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
• From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Cookies are divided into three groups

Functional cookies or Essential cookies
Functional cookies ensure that our online store functions properly. This includes functionalities such as adding items to your shopping cart and completing your order.

Analytical cookies
We use analytical cookies, in collaboration with external parties, to collect statistics about the use of our online store and how our communications are received and read. These measurements enable us to continuously improve our online store and communication, for the benefit of our users.

Marketing cookies
Marketing cookies can be placed on both our online store and on third-party websites, both by us and by third parties. The data from these marketing cookies can be combined so that we can make you the most relevant offers possible based on your online surfing, search and purchasing behavior. These marketing cookies also allow us to keep track of which advertisements you have viewed. If you go to our online store from an email message or push notification from bol.com, we can recognize you. With your permission, we can also make our communications more personal and relevant to you.

You can adjust your cookie preferences through your browser settings or other privacy management tools. Please see our Cookie Settings page for instructions on how to manage your cookie preferences.

Google Services

Our website uses various services provided by Google Inc. and its affiliates ("Google") to improve the user experience and understand the use of the website. These services may use cookies and other tracking technologies. Below we outline the main Google services used and their purposes:

Google Analytics
We use Google Analytics to analyze website traffic and user behavior. This helps us understand how users interact with our content and improve our services. Google Analytics may set cookies to collect data such as IP addresses, browser information and page views. 

Google AdSense
We may use Google AdSense to display personalized advertisements on our website/app. Google AdSense can set cookies to show relevant advertisements based on users' interests and online behavior. 

Google Tag Manager
Google Tag Manager helps us manage and deploy various tracking codes and scripts more efficiently. Although it does not set cookies itself, it may facilitate the implementation of other tracking technologies.

Google Optimize
We may use Google Optimize for A/B testing and website optimization. Google Optimize may use cookies to deliver personalized content and measure the effectiveness of changes to our website.

Please note that we have limited control over Google's use of cookies and tracking technologies. To better understand how Google collects and processes data, we recommend that you review the Google Privacy Policy and the respective policies of the services mentioned above.

By using our website, you consent to the use of cookies and tracking technologies as described in this policy and in accordance with the Google terms and policies.

Please note that Google's services and policies may change over time. Therefore, we recommend that you regularly consult their documentation for the most up-to-date information about their data practices.

Matomo

We utilize Matomo, a privacy-focused web analytics service, to analyze website usage data. We prioritize user privacy and adhere to global privacy regulations, including GDPR, CCPA, PECR, and ePrivacy.

Cookieless Tracking

We have configured Matomo to operate in a cookieless tracking mode, ensuring that no tracking cookies are utilized on our website. This means that no personal data is collected or stored by Matomo during your visits to Plantazon.

Data Collection and Usage

The data collected by Matomo is strictly used for analytics purposes and is not shared or connected with data from other websites. We do not track users across different websites, and no user profiles are generated over time.

Consentless Tracking Configuration

We have taken comprehensive steps to configure Matomo for consentless privacy and compliance. These steps include anonymizing IP addresses, excluding personal data from URLs, page titles, and custom variables, as well as providing users with an opt-out mechanism.

Data Storage

All data collected by Matomo is stored exclusively within the EU, specifically in the Netherlands. This ensures compliance with data protection regulations and maintains the highest standards of data security.

Social Media

On our website you will find buttons that allow you to 'like' or share web pages on social networks such as Facebook and X. These buttons use small code fragments that come from Facebook and X themselves. Using this code results in the placement of cookies. We have no control over these cookies. To understand what Facebook and/or

The information they collect is anonymized as much as possible. This information is sent to and stored on servers in the United States operated by X, Facebook, Google+ and LinkedIn.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

• whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
• if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at customerservice@gardens4you.co.uk

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to customerservice@gardens4you.co.uk.

If you believe that any information we are holding on you is incorrect or incomplete, please write to address above or email us as soon as possible. We will promptly correct any information found to be incorrect.

List of cookies we collect

The table below lists the cookies we collect and what information they store.